Digital signage is the use of digital signs (such as plasma screens, liquid crystal displays (LCDs), projection screens, computer monitors and televisions) to replace and enhance traditional media. Digital signage has revolutionized the media and information industries by allowing rapid, centralised update of content and its immediate delivery to specific audiences in specific locations.
For end users the display and content are the most important elements of a Digital Signage installation. For integrators and installers the distribution technology is key.
Media players allow users to create and control digital signage content using a mix of images, text, video and real-time internet or database feeds. With these systems users can update information as often as required, from one location to multiple screens.